Case Studies

Jaguar Land Rover – security & fire protection

Guy Salmon Bristol



Jaguar Land Rover (JLR) is the UK’s largest car manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

With the two brands being brought together & established as one company in 2008 by the Tata Group, the brand is not only known by consumers as a creator of luxury cars but they are also considered in the trade as a reborn company of thriving creativity and one who isn’t afraid to tear up the rule book.

They were the first car manufacture to cut their third party costs by producing their own steel and in 2014 the Jaguar XR was the first vehicle in the world to use aluminium alloy grade RC5754, which contained up to 75% recycled aluminium. The much lighter body gives a far superior fuel economy and in turn reduces fuel emissions.


Having successfully tendered for 4 new sites across the UK, HAG Ltd. specified various fire protection & security products, to not only meet the current fire & safety regulations but also to aesthetically enhance their surroundings.

Several major UK construction firms were chosen to complete the new sites, however HAG Ltd. were one of a limited number of contractors that were specified on all sites.

This is testament to the excellent reputation that HAG Ltd. has across the UK within the construction industry, being first choice to assist with the completion of these land mark buildings.

The Project

HAG Ltd. worked alongside market leading construction firms such as Midas Construction and MCS Group at new sites in Bristol, Northampton, Brighton & Guildford, fitting fire shutters, fire curtains & steel doors.

HAG’s fire protection doors, shutters & fire curtains offer an exceptionally high standard of specification, performance and protection and are fire tested & compliant to the latest standard BS EN 16034:2014 & CE Marked to BS EN 13241-1:2003. HAG were one of the first UK companies to have their entire range tested & verified to these high standards, when the latest Government legislation changed in November 2019.

JLR’s impressive new land mark buildings, often follow the Duel Arch concept, bringing together both brands, spacious showrooms, office space, significant outside & roof top parking. For example the new Guy Salmon facility in Bristol, which opened in January 2021, is vast at 72,000 sq-ft and boasts capacity for more than 400 vehicles. This development alone within the JLR brand, cost £12.3m, and it is therefore understandable that not only is it essential to meet all fire & security regulations, that also their significant investment & stock level needs the highest level of protection.

The HAG steel door range includes external fire & security doors, which provide excellent fire protection & the highest level of security. These can be fitted to all external access points of the building and are used to ensure security is maintained. Our insurance certified steel doors have triple point sash locks with high security cylinders and are anti-protected to reduce risk of key copying. HAG can supply an alternative high security multi point panic hardware for fire escape situations. Our in house power coating finishes are available in a wide range of colours, which offered JLR complete control over their design and how our products were going to compliment their surroundings.

‘As the Jaguar Land Rover range has evolved and grown since our Jaguar and Land Rover showrooms were established in Bristol, our sales and aftersales experience needed to evolve with them. What we’ve created with this new landmark building in Bristol is a luxurious space for our customers not just to use, but to enjoy. We now have the space and facilities to showcase the entire spectrum of the Jaguar Land Rover range, shining the brightest possible light on these great vehicles to our customers in Bristol and beyond.’

Simon Crane
Head of Business, Guy Salmon Bristol


HAG Ltd. offer maintenance & service contracts, as well as a 24 hour repair service. Repair and service is an essential element of HAG’s portfolio, with the company offering a unique and bespoke maintenance and repair programme tailored for each individual client.

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HAG offers a wide range of products and services, if you would like further information call 0800 072 3444 now to speak to a member of our team.

Case Studies